Driven by innovation and passion for action sports, Henry Nidecker holds a track record of launching successful leading brands internationally, contributing to the exponential growth of the Nidecker Group. Committed to the core values of the family group founded in 1887, in Switzerland, as the fifth generation CEO since 2010, alongside his brothers Xavier and Cedric, Henry collaborates with top athletes to provide the most innovative solutions to lead the progression of their sport and create socially responsible brands. Always striving to further development through the power of sport and achieve sustainable goals, he is the founder of Equip, a connected box that enables access to sporting equipment in free access. Sync to a mobile application and built with solar panels, the vision of Equip is to allow every child around the globe the freedom to play with a ball. Convinced that together we are stronger, he strives to create successful synergies amongst his teams, inclusive communities, and strategic partnerships to further empowerment and have a positive impact globally. Highly conscious on the importance to preserve our environment, Nidecker supports the Protect Our Winter (POW) International Organisation. In parallel to his sporting business ventures, social and philanthropic commitments, he is also a tech investor in cryptocurrencies and Web 3.0.